The graph shows leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016. It was found that 28 percent of respondents cited ads that portrayed men with unrealistic body images as unfairly depicting the gender.
Leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016
Characteristic
Share of respondents
Unrealistic body image/must look perfect
39%
Oversexualized/objectified
28%
Depicted in traditional roles only (cleaning, cooking, etc)
16%
Depicted as stupid/incompetent/lesser than men
14%
General sexist/stereotyped roles/does not represent women
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Advertising Standards Canada. (May 5, 2016). Leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/545301/canada-examples-unfair-depictions-of-women-ads/
Advertising Standards Canada. "Leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016." Chart. May 5, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/545301/canada-examples-unfair-depictions-of-women-ads/
Advertising Standards Canada. (2016). Leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/545301/canada-examples-unfair-depictions-of-women-ads/
Advertising Standards Canada. "Leading Examples of Unfair Depictions of Women in Advertising According to Consumers in Canada as of March 2016." Statista, Statista Inc., 5 May 2016, https://www.statista.com/statistics/545301/canada-examples-unfair-depictions-of-women-ads/
Advertising Standards Canada, Leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016 Statista, https://www.statista.com/statistics/545301/canada-examples-unfair-depictions-of-women-ads/ (last visited July 22, 2024)
Leading examples of unfair depictions of women in advertising according to consumers in Canada as of March 2016 [Graph], Advertising Standards Canada, May 5, 2016. [Online]. Available: https://www.statista.com/statistics/545301/canada-examples-unfair-depictions-of-women-ads/
