Canada unfair depictions of men in ads 2016 | Statista

The graph shows leading examples of unfair depictions of men in advertising according to consumers in Canada as of March 2016. It was found that 26 percent of respondents cited ads that portrayed men with unrealistic body images as unfairly depicting the gender.

Leading examples of unfair depictions of men in advertising according to consumers in Canada as of March 2016

Characteristic	Share of respondents
Depicted as stupid/dumb/unreliable	32%
Unrealistic body image/ too muscular	26%
Bad/uncaring/lazy fathers	16%
Personality as macho/brutish	11%
In a stereotypical male role	10%
Depicted as perfect/can handle anything	6%

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Release date

May 2016

More information

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable

Method of interview

Online survey

Supplementary notes

Question: "Please tell us in what ways (or examples of how) men are being unfairly treated in advertising."

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