This statistic shows the results of a survey conducted in 2016 on U.S. consumers' reasons for drinking wine. According to the report, approximately 80 percent of the respondents answered that they drank wine because they liked the taste.
Reasons for drinking wine among U.S. consumers in 2016
* 29% were Millennials ages 21-39; 22% were Gen Xers ages 40-50; 40% were Baby Boomers ages 51-69, and 9% were from the Greatest generation, aged 70 and above.
The source does not provide any information about the type of survey.
The source does not mention how exactly the question was posed.
The source does not provide any information on possible additional answering options during the survey.
Date and study characteristics apply to the 2016 survey. Figures for the previous year have been conducted among equally large samples. It should be noted that in the 2015 survey there were 56% Millennials and no members of the Greatest Generation, which could explain some of the changes observed in this year’s survey results.
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Wine Business Institute. (December 6, 2016). Reasons for drinking wine among U.S. consumers in 2016 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/543907/reasons-for-drinking-wine-among-us-consumers/
Wine Business Institute. "Reasons for drinking wine among U.S. consumers in 2016." Chart. December 6, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/543907/reasons-for-drinking-wine-among-us-consumers/
Wine Business Institute. (2016). Reasons for drinking wine among U.S. consumers in 2016. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/543907/reasons-for-drinking-wine-among-us-consumers/
Wine Business Institute. "Reasons for Drinking Wine among U.S. Consumers in 2016." Statista, Statista Inc., 6 Dec 2016, https://www.statista.com/statistics/543907/reasons-for-drinking-wine-among-us-consumers/
Wine Business Institute, Reasons for drinking wine among U.S. consumers in 2016 Statista, https://www.statista.com/statistics/543907/reasons-for-drinking-wine-among-us-consumers/ (last visited November 21, 2024)
Reasons for drinking wine among U.S. consumers in 2016 [Graph], Wine Business Institute, December 6, 2016. [Online]. Available: https://www.statista.com/statistics/543907/reasons-for-drinking-wine-among-us-consumers/