This statistic shows the share of gross hotel booking revenue coming from bookings made through online travel agencies (OTAs) in Europe between 2012 and 2016. In 2014 online travel agencies accounted for almost 20 percent of gross hotel bookings.
Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016
Characteristic
Share of gross booking revenue
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Skift. (April 9, 2015). Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/
Skift. "Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016." Chart. April 9, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/
Skift. (2015). Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/
Skift. "Online Travel Agency (Ota) Share of Gross Hotel Booking Revenue in Europe from 2012 to 2016." Statista, Statista Inc., 9 Apr 2015, https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/
Skift, Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016 Statista, https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/ (last visited August 24, 2024)
Online travel agency (OTA) share of gross hotel booking revenue in Europe from 2012 to 2016 [Graph], Skift, April 9, 2015. [Online]. Available: https://www.statista.com/statistics/543906/ota-share-of-hotel-booking-sales-europe-eu/