This statistic provides information on the leading reasons to for female social media users in the United States to prefer a brand's website to their app or social media accounts. During the February 2016 survey period, 36 percent of respondents stated that they found brand websites to be more user-friendly.
Why do you visit the brand's website more than its app and social media accounts?
Characteristic
Share of respondents
It is more easily accesible
53%
To purchase the service or product
51%
It is more user-friendly
36%
The content there is more relevant to me
32%
To voice my opinion on the service or product (e.g. praise/complaint)
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Adweek. (April 24, 2016). Why do you visit the brand's website more than its app and social media accounts? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/543899/reasons-to-visit-brand-s-website-among-women-us/
Adweek. "Why do you visit the brand's website more than its app and social media accounts?." Chart. April 24, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/543899/reasons-to-visit-brand-s-website-among-women-us/
Adweek. (2016). Why do you visit the brand's website more than its app and social media accounts?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/543899/reasons-to-visit-brand-s-website-among-women-us/
Adweek. "Why Do You Visit The Brand's Website More than Its App and Social Media Accounts?." Statista, Statista Inc., 24 Apr 2016, https://www.statista.com/statistics/543899/reasons-to-visit-brand-s-website-among-women-us/
Adweek, Why do you visit the brand's website more than its app and social media accounts? Statista, https://www.statista.com/statistics/543899/reasons-to-visit-brand-s-website-among-women-us/ (last visited October 02, 2024)
Why do you visit the brand's website more than its app and social media accounts? [Graph], Adweek, April 24, 2016. [Online]. Available: https://www.statista.com/statistics/543899/reasons-to-visit-brand-s-website-among-women-us/