Types of brands women interact online with U.S. 2016

Published by Statista Research Department, Apr 24, 2016
This statistic illustrates the most popular types of brands female social media users in the United States interact digitally with as of February 2016. During the survey period, it was found that 83 percent of respondents stated they interacted online with clothing brands.

Most popular types of brands female social media users in the United States interact digitally with as of February 2016

CharacteristicShare of respondents
Beauty 90%
Clothing 83%
Personal Care 61%
Online companies 56%
Restaurants 49%
Food and beverage 48%
Retailers 45%
Jewelry 38%
Fitness wear 38%
Electronics/tech 34%
Travel 30%
Pets 29%
Swimwear 27%
Showing entries 1 to 13 (19 entries in total)
Created with Highcharts 7.2.2Share of respondents90%90%83%83%61%61%56%56%49%49%48%48%45%45%38%38%38%38%34%34%30%30%29%29%27%27%24%24%22%22%19%19%17%17%10%10%1%1%BeautyClothingPersonal CareOnline companiesRestaurantsFood and beverageRetailersJewelryFitness wearElectronics/techTravelPetsSwimwearToysFurnitureGamingSporting goodsAutomotiveInsurance and finance
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

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Release date

April 2016

Region

United States

Survey time period

February 2016

Number of respondents

11,111 respondents

Age group

18 years and older

Special properties

social media users

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