The figure shows the online discoverability of tea brands in six major retailers (Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose) in the United Kingdom (UK) in 2015. Yorkshire Tea got the greatest share of the first page of results with 23.2 percent. Yorkshire Tea also had the biggest share of the first page of the category shelf, with an average 26 percent share across the retailers.
Share of online discoverability of tea brands in the United Kingdom (UK), in 2015*
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* Average share of first page in Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The source does not provide any information regarding missing percentage points to 100 percent.
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Brand View. (December 31, 2015). Share of online discoverability of tea brands in the United Kingdom (UK), in 2015* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/543209/discoverability-of-tea-brands-uk-united-kingdom/
Brand View. "Share of online discoverability of tea brands in the United Kingdom (UK), in 2015*." Chart. December 31, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/543209/discoverability-of-tea-brands-uk-united-kingdom/
Brand View. (2015). Share of online discoverability of tea brands in the United Kingdom (UK), in 2015*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/543209/discoverability-of-tea-brands-uk-united-kingdom/
Brand View. "Share of Online Discoverability of Tea Brands in The United Kingdom (Uk), in 2015*." Statista, Statista Inc., 31 Dec 2015, https://www.statista.com/statistics/543209/discoverability-of-tea-brands-uk-united-kingdom/
Brand View, Share of online discoverability of tea brands in the United Kingdom (UK), in 2015* Statista, https://www.statista.com/statistics/543209/discoverability-of-tea-brands-uk-united-kingdom/ (last visited August 24, 2024)
Share of online discoverability of tea brands in the United Kingdom (UK), in 2015* [Graph], Brand View, December 31, 2015. [Online]. Available: https://www.statista.com/statistics/543209/discoverability-of-tea-brands-uk-united-kingdom/