The figure shows the online discoverability of organic baby food brands in six major retailers (Asda, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose) in the United Kingdom (UK) in 2015. Ella’s Kitchen and Organix were the most easily discoverable online, with Organix having 19.1 percent share of the first page of the category shelves in the retailers reviewed.
Share of online discoverability of organic baby food brands in the United Kingdom (UK), in 2015*
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Category
Search placement for "baby food"
Search placement for "organic baby food"
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Brand View. (December 31, 2015). Share of online discoverability of organic baby food brands in the United Kingdom (UK), in 2015* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/543190/discoverability-of-organic-baby-food-uk-united-kingdom/
Brand View. "Share of online discoverability of organic baby food brands in the United Kingdom (UK), in 2015*." Chart. December 31, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/543190/discoverability-of-organic-baby-food-uk-united-kingdom/
Brand View. (2015). Share of online discoverability of organic baby food brands in the United Kingdom (UK), in 2015*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/543190/discoverability-of-organic-baby-food-uk-united-kingdom/
Brand View. "Share of Online Discoverability of Organic Baby Food Brands in The United Kingdom (Uk), in 2015*." Statista, Statista Inc., 31 Dec 2015, https://www.statista.com/statistics/543190/discoverability-of-organic-baby-food-uk-united-kingdom/
Brand View, Share of online discoverability of organic baby food brands in the United Kingdom (UK), in 2015* Statista, https://www.statista.com/statistics/543190/discoverability-of-organic-baby-food-uk-united-kingdom/ (last visited August 24, 2024)
Share of online discoverability of organic baby food brands in the United Kingdom (UK), in 2015* [Graph], Brand View, December 31, 2015. [Online]. Available: https://www.statista.com/statistics/543190/discoverability-of-organic-baby-food-uk-united-kingdom/