Daily TV reach in Sweden 2023, by age

Published by
Julia Stoll,
Jul 19, 2024

In 2023, the daily reach of television, including both streaming and traditional TV, in Sweden amounted to 89 percent. It was the highest among people aged 65 to 85 years, at 96 percent. By comparison, the share of 25 to 44-year-olds watching TV on a daily basis was 87 percent.

Share of individuals who have watched television daily in Sweden in 2023, by age group

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Release date

May 2024

Region

Sweden

Survey time period

2023

Number of respondents

6,029 respondents

Age group

9-85 years

Method of interview

Telephone interviews and online survey

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Overview

7

Companies

7

Public service television

7

Commercial television

8

Consumer behavior

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Television streaming

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