Monthly active users of mobile games in Poland 2013-2017

Monthly active users (MAUs) are the total number of individuals who engage with a mobile app in a given month. Over a period observed, the number of MAUs of mobile games was expected to increase steadily. In 2017, there would be an estimated number of 13.1 million MAUs in Poland.

The Polish mobile gaming market

  Over the years, the Polish mobile gaming revenues were expected to show a steady increase, generating an estimate of 97 million U.S. dollars in 2017. The increase in revenues reflects the growing number of mobile players. As a result, mobile in-game purchases came to more population. Regarding mobile game spending, every fifth Pole was willing to invest between five to ten zloty to get their extra products. It is thanks to these purchases that the mobile game business can make a profit. One of Poland’s major mobile game companies, Ten Squares Games, recorded a total income of almost 242 million zloty in 2019.

An overview of Polish mobile gamers

   Although mobile gaming is prevalent among women, it was an activity enjoyed among all age groups. Polish men were big fans of sports in terms of mobile game genres, whereas women showed their casual games preference. For those players who bought extra game items, time extensions were the most likely in-game purchase. Finally, Polish mobile game enthusiasts tended to play in their home comfort regarding the places to enjoy their gaming experience.