Online shopping reasons in Sweden 2015, by gender

Published by Statista Research Department, Sep 30, 2015
This statistic displays the most common reasons for online shopping in 2015 in Sweden, by gender. The most important reason for shopping online for both genders was that it simplifies the shopping process (66 percent for men and 68 percent for women). Larger selection was however more important for men (58 percent) than for women (51 percent).

Online shopping reasons in Sweden in 2015, by gender

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Sources

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Release date

2015

Region

Sweden

Survey time period

Q2 2015

Method of interview

Online survey

Supplementary notes

The source adds the following information: "The survey is based on interviews conducted with more than 5000 internet users in Sweden, Denmark and Norway. The report also contains data from DIBS’ database based on transactions by thousands of online stores, as well as knowledge from DIBS’ e-commerce experts."

Original survey question: "What is the most important reason why you shop online?"

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