Public radio station NPO Radio 2 reached a market share of nearly 13 percent in the Netherlands in 2024, making it the country's most popular radio station. Commercial stations Radio 10 reached just 7.7 percent, while Qmusic reached 12.3 percent of the total listening volume in the country. When looking at how many people were reached by the radio stations, the order changes significantly. Then, Qmusic is the Netherlands’ most popular radio station.
Radio in the Netherlands is popular
In 2018, live radio was the most popular form of audio content in the Netherlands. Roughly 75 percent of all audio time was spent on radio. Music streaming services did lead to a decrease in the share of people who listened to radio (almost) every day, but this percentage was still around 60 percent in 2019. Especially teenagers seemed to be more in favor of music streaming, whereas traditional radio stations were more popular among Millennials and older the groups.
How many people use music streaming?
Exact user numbers for music streaming services are difficult to find in the Netherlands, as companies usually do not share this information in such detail. Panel surveys, however, can provide an indication. The latest numbers suggest that Spotify and YouTube both had 5.2 million users in the Netherlands, making up roughly 39 percent of the population each.
Weekly audience market share of selected radio stations in the Netherlands as of June 2024, by radio station
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Stichting Nationaal Luister Onderzoek. (June 13, 2024). Weekly audience market share of selected radio stations in the Netherlands as of June 2024, by radio station [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. "Weekly audience market share of selected radio stations in the Netherlands as of June 2024, by radio station." Chart. June 13, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. (2024). Weekly audience market share of selected radio stations in the Netherlands as of June 2024, by radio station. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
Stichting Nationaal Luister Onderzoek. "Weekly Audience Market Share of Selected Radio Stations in The Netherlands as of June 2024, by Radio Station." Statista, Statista Inc., 13 Jun 2024, https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
Stichting Nationaal Luister Onderzoek, Weekly audience market share of selected radio stations in the Netherlands as of June 2024, by radio station Statista, https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/ (last visited December 19, 2024)
Weekly audience market share of selected radio stations in the Netherlands as of June 2024, by radio station [Graph], Stichting Nationaal Luister Onderzoek, June 13, 2024. [Online]. Available: https://www.statista.com/statistics/542039/audience-market-share-of-radio-listening-in-the-netherlands/
