Reasons to shop online in Sweden 2020

Published by
L. Yltävä,
Jul 26, 2023
The most common reason why Swedish consumers shopped online in 2020 was because it was easy and saved time, according to 35 anf five percent of the respondents, respectively. 14 percent of respondents valued the larger selection of products available, while 13 percent chose to purchase online due to lower prices the same year.

Distribution of reasons to shop online in Sweden in 2020

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Release date

March 2021

Region

Sweden

Survey time period

2020

Number of respondents

2,000 respondents

Age group

15-74 years

Method of interview

Online survey

Supplementary notes

Original survey question: "Vad är den främsta anledningen till att du handlar på nätet?"

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