This statistic shows the results of a survey on the change of newspaper coupon use among U.S. consumers in 2015, by generation. According to the report, approximately 49 percent of the Millennial respondents said that their use of paper coupons they had taken from newspaper coupon books did not change compared to the previous year.
Change of newspaper coupon use among U.S. consumers 2015, by generation
Characteristic
Did not change vs. last year
Increased vs. last year
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NCH Marketing Services. (March 15, 2016). Change of newspaper coupon use among U.S. consumers 2015, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/541830/change-newspaper-coupon-use-us-consumers-by-generation/
NCH Marketing Services. "Change of newspaper coupon use among U.S. consumers 2015, by generation." Chart. March 15, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/541830/change-newspaper-coupon-use-us-consumers-by-generation/
NCH Marketing Services. (2016). Change of newspaper coupon use among U.S. consumers 2015, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/541830/change-newspaper-coupon-use-us-consumers-by-generation/
NCH Marketing Services. "Change of Newspaper Coupon Use among U.S. Consumers 2015, by Generation." Statista, Statista Inc., 15 Mar 2016, https://www.statista.com/statistics/541830/change-newspaper-coupon-use-us-consumers-by-generation/
NCH Marketing Services, Change of newspaper coupon use among U.S. consumers 2015, by generation Statista, https://www.statista.com/statistics/541830/change-newspaper-coupon-use-us-consumers-by-generation/ (last visited August 24, 2024)
Change of newspaper coupon use among U.S. consumers 2015, by generation [Graph], NCH Marketing Services, March 15, 2016. [Online]. Available: https://www.statista.com/statistics/541830/change-newspaper-coupon-use-us-consumers-by-generation/