This statistic illustrates the gender differences in distribution of online spending via smartphones and tablets in 2015 in Sweden. Travel was the most purchased service via mobile devices among both genders (53 percent of the total online spend for women and 49 percent for men). However, women spent more money on online shopping for clothing and footwear (18 percent), while men spent more on electronics (14 percent).
Distribution of mobile e-commerce spending in Sweden in 2015, by gender
The source adds the following information: "The survey is based on interviews conducted with more than 5000 internet users in Sweden, Denmark and Norway. The report also contains data from DIBS’ database based on transactions by thousands of online stores, as well as knowledge from DIBS’ e-commerce experts."
Original survey question: "How is your online spending via smartphone and tablet distributed?"
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DIBS. (September 1, 2015). Distribution of mobile e-commerce spending in Sweden in 2015, by gender [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/541821/sweden-distribution-of-m-commerce-spending-by-gender/
DIBS. "Distribution of mobile e-commerce spending in Sweden in 2015, by gender." Chart. September 1, 2015. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/541821/sweden-distribution-of-m-commerce-spending-by-gender/
DIBS. (2015). Distribution of mobile e-commerce spending in Sweden in 2015, by gender. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/541821/sweden-distribution-of-m-commerce-spending-by-gender/
DIBS. "Distribution of Mobile E-commerce Spending in Sweden in 2015, by Gender." Statista, Statista Inc., 1 Sep 2015, https://www.statista.com/statistics/541821/sweden-distribution-of-m-commerce-spending-by-gender/
DIBS, Distribution of mobile e-commerce spending in Sweden in 2015, by gender Statista, https://www.statista.com/statistics/541821/sweden-distribution-of-m-commerce-spending-by-gender/ (last visited January 06, 2025)
Distribution of mobile e-commerce spending in Sweden in 2015, by gender [Graph], DIBS, September 1, 2015. [Online]. Available: https://www.statista.com/statistics/541821/sweden-distribution-of-m-commerce-spending-by-gender/
