Usage of smartphones and tablets for shopping online in Denmark 2012-2018

Published by
L. Yltävä,
Jul 26, 2023
The share of consumers who purchased items online via smartphone or tablet in Denmark constantly increased from 2012 to 2018. As of 2018, roughly 54 percent of the interviewed Danes had shopped online on the mobile devices, which was a dramatic increase, compared to 2012, when the corresponding figure was 21 percent.

Share of consumers who used smartphones or tablets for online shopping in Denmark from 2012 to 2018

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Release date

September 2018

Region

Denmark

Survey time period

2012 to 2018

Method of interview

Online survey

Supplementary notes

The source adds the following information: "The survey is based on interviews conducted with more than 5000 internet users in Sweden, Denmark and Norway. The report also contains data from DIBS’ database based on transactions by thousands of online stores, as well as knowledge from DIBS’ e-commerce experts."

Original survey question: "Have you purchased anything via your smartphone or tablet in the last three months?".

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