Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowGlobal smartphone unit shipments of OPPO 2015-2024, by quarter
OPPO has significantly increased the production and sales of their smartphone lineup over the past five years, shipping almost 29 million units in the third quarter of 2024. The company – launched in 2004 – shipped 7.3 million units in the first quarter of 2015. Despite considerable growth over the past few years, the total smartphone units shipped by OPPO in the first quarter of 2024 was not the highest.
OPPO’s growth: Leading five vendors
OPPO’s growth has seen their output consistently place the company among the top five smartphone vendors in the world, shipping around 29 million units in the third quarter of 2024. While many of those shipments were domestic shipments in the company’s home country of China, OPPO has gained a footing in international markets, accounting for four percent of the smartphone market in Europe.
OPPOrtunities in emerging markets
Many of OPPO’s smartphones are available at a lower price-point than the flagship phones of vendors such as Apple, giving the company opportunities in emerging markets. For instance, the company regularly appears among the top vendors in the African smartphone market. A key reason for OPPO’s success in Africa is that 97 percent of all phones sold in the region sell for less than 400 U.S. dollars.
