This statistic presents the share of connected consumers in the United States who feel that there are too many ads on their device as of April 2016. During the survey period, 48 percent of respondents aged between 18 and 34 years stated they came across too many ads on their smartphone.
Share of connected consumers who feel that there are too many ads on their device as of April 2016
Characteristic
18-34
35-54
Desktop
33%
32%
Smartphone
48%
43%
Tablet
36%
25%
0%10%20%30%40%50%60%
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MarketingCharts. (April 18, 2016). Share of connected consumers who feel that there are too many ads on their device as of April 2016 [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/541392/consumer-sensitivity-to-ad-clutter-age-device/
MarketingCharts. "Share of connected consumers who feel that there are too many ads on their device as of April 2016." Chart. April 18, 2016. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/541392/consumer-sensitivity-to-ad-clutter-age-device/
MarketingCharts. (2016). Share of connected consumers who feel that there are too many ads on their device as of April 2016. Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/541392/consumer-sensitivity-to-ad-clutter-age-device/
MarketingCharts. "Share of Connected Consumers Who Feel That There Are Too Many Ads on Their Device as of April 2016." Statista, Statista Inc., 18 Apr 2016, https://www.statista.com/statistics/541392/consumer-sensitivity-to-ad-clutter-age-device/
MarketingCharts, Share of connected consumers who feel that there are too many ads on their device as of April 2016 Statista, https://www.statista.com/statistics/541392/consumer-sensitivity-to-ad-clutter-age-device/ (last visited April 22, 2025)
Share of connected consumers who feel that there are too many ads on their device as of April 2016 [Graph], MarketingCharts, April 18, 2016. [Online]. Available: https://www.statista.com/statistics/541392/consumer-sensitivity-to-ad-clutter-age-device/
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