This statistic ranks the likelihood of selected digital and online activities among small business owners in the United States as of October 2017. During the survey period, 23 percent of respondents stated that they were very likely to increase their online presence through online marketing and social media sites.
Likelihood of digital and online activities of small business owners in the United States as of October 2017
Characteristic
Very likely
Somewhat likely
Not very likely
Not at all likely
Increase your online presence through online marketing and social media sites
23%
28%
18%
31%
Increase efforts to interact with customers via online applications or mobile apps
13%
23%
24%
40%
Increase your business' ecommerce presence
11%
20%
26%
43%
Change or update your business website
29%
24%
17%
30%
Purchase or upgrade your business software for managing your sales, customers, inventory, and/or employees
11%
18%
27%
44%
Purchase new computers, tablets or smartphones
23%
29%
20%
28%
Add or update digital payment options
9%
13%
28%
49%
Hire an outside company or consultant to advise on your business' technology needs
5%
10%
28%
57%
Use existing credit or take out new credit to purchase new equipment or technologies
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Wells Fargo. (November 2, 2017). Likelihood of digital and online activities of small business owners in the United States as of October 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/541234/us-small-business-online-usage/
Wells Fargo. "Likelihood of digital and online activities of small business owners in the United States as of October 2017." Chart. November 2, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/541234/us-small-business-online-usage/
Wells Fargo. (2017). Likelihood of digital and online activities of small business owners in the United States as of October 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/541234/us-small-business-online-usage/
Wells Fargo. "Likelihood of Digital and Online Activities of Small Business Owners in The United States as of October 2017." Statista, Statista Inc., 2 Nov 2017, https://www.statista.com/statistics/541234/us-small-business-online-usage/
Wells Fargo, Likelihood of digital and online activities of small business owners in the United States as of October 2017 Statista, https://www.statista.com/statistics/541234/us-small-business-online-usage/ (last visited December 21, 2024)
Likelihood of digital and online activities of small business owners in the United States as of October 2017 [Graph], Wells Fargo, November 2, 2017. [Online]. Available: https://www.statista.com/statistics/541234/us-small-business-online-usage/
