Share of global LCD TV shipments 2013-2019, by brand

Samsung held the highest share of LCD TV shipments worldwide between 2013 and 2018. The company was forecast to remain the most prominent manufacturer in 2019, with an unchanged estimated shipment share of 18.7 percent.

Samsung faces competition from international brands

Samsung Electronics is one of the world’s leading technology brands, valued at around 30.37 billion U.S. dollars in 2019. Although the South Korean company has been the world’s largest television manufacturer for over a decade, consistently accounting for the lion’s share of global LCD TV shipments, Samsung’s lead has started to narrow. The company’s TV shipments declined in recent years, as brands like LG and TCL started shipping larger quantities of LCD TVs worldwide. Due to competitive pricing, they significantly consolidated their global reach.

Development of global LCD TV unit shipments

LCD TV unit shipments were forecast to increase in 2019, in line with the positive performance of the overall TV market. After a downtrend in LCD TV shipments, the year 2018 saw a recovery of shipment volumes driven by stock-up demands for major sports events and lower prices of TV sets. Plummeting costs for large-size panels translated into more attractive retail prices for customers, who displayed particularly high interest in large-size high resolution LCD TV sets.