Per capita consumption of beer in Germany 1950-2023
On average, Germans consumed 88 liters of beer per person in 2023. Despite the fact that this is probably the first beverage most of the world associates with Germany, not least because of the Oktoberfest in Munich, in the country itself consumption levels have been falling consistently since 1990.
Still active industry
Changing beer consumption may be due to a variety of reasons, among them the growing selection of other beverages available on the market, both alcoholic and not, prices, as well as lifestyle and health choices among the German population. Despite consumers drinking less and less beer, the industry is still active and breweries continue to be opened. Beer is definitely one of the mainstays of the German beverage market.
Domestic or imported
Recent data shows German consumers are still quite patriotic when it comes to their beer choices, with 52 percent going for Made in Germany as of 2022. However, 26 percent were for both national and imported beers. Compared to other European countries, Germany was way ahead in terms of beer consumption, standing right behind Czechia. Other dedicated fans included Austria and Spain.
