The statistic illustrates the most important factors influencing airline brand perception among air travelers in the U.S. in 2015. According to 75 percent of respondents, on-time performance is an important factor in airline brand perception.
Most important factors that influence airline brand perception in 2015
Characteristic
Percentage of respondents
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The survey is based on the preferences of air travelers from the beginning of travel browsing and ticket purchase to the start of their journey at a departure airport till the point they collect their bags at destination.
The source does not specify the type and period of survey.
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IATA. (October 20, 2015). Most important factors that influence airline brand perception in 2015 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/539560/air-passengers-airline-brand-perception/
IATA. "Most important factors that influence airline brand perception in 2015." Chart. October 20, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/539560/air-passengers-airline-brand-perception/
IATA. (2015). Most important factors that influence airline brand perception in 2015. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/539560/air-passengers-airline-brand-perception/
IATA. "Most Important Factors That Influence Airline Brand Perception in 2015." Statista, Statista Inc., 20 Oct 2015, https://www.statista.com/statistics/539560/air-passengers-airline-brand-perception/
IATA, Most important factors that influence airline brand perception in 2015 Statista, https://www.statista.com/statistics/539560/air-passengers-airline-brand-perception/ (last visited August 24, 2024)
Most important factors that influence airline brand perception in 2015 [Graph], IATA, October 20, 2015. [Online]. Available: https://www.statista.com/statistics/539560/air-passengers-airline-brand-perception/
