WHSmith travel store sales 2023

After 2020, WHSmith's travel units revenue was significantly impacted by the lockdowns caused by COVID-19. In 2021, this company had generated 401 million British pounds in sales, but bounced back in 2023 with over 1.3 billion British pounds attributed to sales realized in travel units.

WHSmith worldwide

WHSmith is a global retailer specializing in books, stationery, newspapers, and magazines, with a strong presence in the United Kingdom (UK). In 2023, the group generated 1.8 billion British pounds in revenue, of which over 72 percent came from travel units. Worldwide, the group operates mainly in airports, while it is also present in the most significant high streets and shopping centers in the United Kingdom.

Books, newspapers, magazines, and stationary market in the UK

Retail sales of stationery in the United Kingdom stood at 5.43 billion British pounds in 2021, and according to a study conducted a year later, people between 65 and 75 years old spent the most per week on newspapers, books, and stationary. However, the household expenditure on newspapers, books, and stationery has been decreasing over the years.

Sales revenue of WHSmith travel units worldwide from financial year 2011 to 2023 (in million British pounds)

Characteristic	Revenue in million GBP
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Release date

November 2023

More information

Region

United Kingdom

Survey time period

2011 to 2023*

Supplementary notes

* Financial years ending 31 August.
Travel units include motorway and international franchise units, excluding kiosks in India and China and units belonging to the Wild Cards and Gifts franchise in Australia.
Revenue is defined by the source as "income receivable for goods and services, commission and fee income, and concession and franchise income".
Data prior to 2023 was retrieved from earlier publications.

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