YouTube ad spend in the U.S. 2023, by industry

Published by
Michele Majidi,
Jul 17, 2024

In December  2023, the retail industry and the media industry invested the most in advertising on YouTube in the United States, both with a spending of 178 million U.S. dollars. The five industries together reach an ad expenditure of 678 million U.S. dollars.

Leading industries on YouTube in the United States in December 2023, by advertising spending (in million U.S. dollars)

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Release date

March 2024

Region

United States

Survey time period

December 2023

Special properties

includes mobile web video, mobile app, online video, as well as internet display

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Statistics on " YouTube advertising and marketing in the United States "

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Global overview

5

U.S. overview

4

Marketer usage and influencers

6

Market leaders

4

Consumer insights

8

Further related statistics

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Topics

YouTube advertising and marketing in the United StatesYouTubeYouTube in Latin AmericaGen Z media consumption in the United StatesGen Z video streaming consumption in the United States
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