Motivations to take overseas leisure trip worldwide 2015

This statistic shows the motivations of global travelers to take their last overseas vacation as of February 2015. During the survey, 38 percent of respondents indicated they were motivated to take an overseas vacation to experience cultures.

Motivation of travelers to take most recent overseas leisure trip worldwide as of February 2015

Characteristic	Share of respondents
Bonding	52%
Experience cultures	38%
Rest and relax	36%
Indulge	33%
Wanderlust/adventure	28%
Entitlement/rewarding self	26%
Escape	26%
Personal passion	19%
Keep up with trends	15%
Familiarity with destination	11%
Show off/prestige	9%
Give back	8%

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Release date

May 2015

More information

Region

Worldwide

Survey time period

January to February 2015

Number of respondents

10,309 respondents

Age group

18 years and older

Special properties

have either travelled in the past 24 months or intend to travel in the next 24 months for business/leisure (non-domestic travel only).

Supplementary notes

Countries included: Egypt, Kuwait, Morocco, Saudi Arabia, South Africa, United Arab Emirates, Brazil, Canada, Mexico, United States, Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, France, Germany, Russia, United Kingdom.
Interviews were conducted online, with the exception of Egypt, Kuwait, Morocco and Saudi Arabia where interviews were done face-to-face with the assistance of laptops.

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