Instagram: most-followed beauty brands 2022

Leading beauty brands ranked by number of Instagram followers as of March 2022

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Release date

March 2022

Region

Worldwide

Survey time period

March 2022

Special properties

ranked in category "Lifestyle Services" and "Personal Goods & General Merchandise Stores", wider industry metrics may vary

Supplementary notes

Brands ranked in category "Lifestyle Services" and "Personal Goods & General Merchandise Stores", wider industry metrics may vary. Excluding fashion brands.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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