BMW: brand value 2010-2024
In 2024, BMW had a brand value of 23.16 billion U.S. dollars. The amount placed the car maker among the 100 most valuable global brands. Compared to the previous year, BMW saw an 11 percent increase in brand value.
BMW's global brand value from 2010 to 2024 (in billion U.S. dollars)
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
For single users
$199 USD
per month, billed annually
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- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Kantar. (June 10, 2024). BMW's global brand value from 2010 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/536927/bwm-brand-value/
Kantar. "BMW's global brand value from 2010 to 2024 (in billion U.S. dollars)." Chart. June 10, 2024. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/536927/bwm-brand-value/
Kantar. (2024). BMW's global brand value from 2010 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/536927/bwm-brand-value/
Kantar. "Bmw's Global Brand Value from 2010 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/536927/bwm-brand-value/
Kantar, BMW's global brand value from 2010 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/536927/bwm-brand-value/ (last visited March 11, 2025)
BMW's global brand value from 2010 to 2024 (in billion U.S. dollars) [Graph], Kantar, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/536927/bwm-brand-value/