Instagram usage in UK 2025, by age and gender
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Instagram’s appeal in the United Kingdom is the strongest among women between 25 and 34 years, with 15.6 percent of the popular photo and video platform's demographic being women in this age group as of January 2025. Overall, 55 percent of Instagram's audience in the UK were women, while men engaging with Instagram were 45 percent of the total.
Instagram in the United Kingdom
In November 2024, Instagram counted over 34.7 million users in the United Kingdom. This represents an increase of 1.2 million from the corresponding month in 2023, when Instagram users in the country were approximately 33.5 million.
Audiences of millions
The leading British influencers have fan bases with millions of followers, a dream scenario for advertisers looking to direct brand messages quickly to massive audiences for less than advertising in traditional media. As of 2020, David Beckham was the United Kingdom’s most popular celebrity influencer with over 65 million followers, followed by singer Dua Lipa with a following of 58 million.
