Engagement share of voice of U.S. brands 2019, by industry

Published by
Stacy Jo Dixon,
Apr 28, 2022
The graph shows leading industries of U.S. brands on social media in 2019, by share of voice. As of the measured period, publishing accounted for 43 percent of social media actions, while trailing from behind was media and entertainment with a reported amount of 29 percent.

Leading industries of U.S. brands on social media in 2019, by share of voice

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Release date

January 2020

Region

United States

Survey time period

2019

Special properties

Metric: total social actions; platforms: Facebook, Twitter, Instagram

Supplementary notes

Values may not add up to 100 percent due to rounding.

The sum of all reactions, likes, comments, shares, retweets or favorites received on content posted by a property on Facebook, Twitter and Instagram.

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Statistics on " Brands on social media "

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User interactions

8

Leading publishers and brands

8

Brand sentiment

6

Facebook

8

Twitter

7

Instagram

7

Further related statistics

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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