This statistic shows the share of UK digital display advertising sold programmatically from 2013 to 2017. In 2017, the share reached 80 percent and accounted for roughly 3.1 billion British pounds.
Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
* ‘Programmatic’ refers to display ads that are bought and sold using automated systems and processes such as real-time bidding. Figures for some years were published earlier by the source.
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IAB UK. (April 25, 2018). Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/536211/programmatic-share-of-display-ad-sales-uk/
IAB UK. "Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017." Chart. April 25, 2018. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/536211/programmatic-share-of-display-ad-sales-uk/
IAB UK. (2018). Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/536211/programmatic-share-of-display-ad-sales-uk/
IAB UK. "Share of Digital Display Ad Sales Sold Programmatically in The United Kingdom (Uk) from 2013 to 2017." Statista, Statista Inc., 25 Apr 2018, https://www.statista.com/statistics/536211/programmatic-share-of-display-ad-sales-uk/
IAB UK, Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017 Statista, https://www.statista.com/statistics/536211/programmatic-share-of-display-ad-sales-uk/ (last visited November 17, 2024)
Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017 [Graph], IAB UK, April 25, 2018. [Online]. Available: https://www.statista.com/statistics/536211/programmatic-share-of-display-ad-sales-uk/
