This statistic displays the amount spent on native advertising and content advertising in the United Kingdom (UK) from 2014 to 2017. In 2016, spending accounted for 1.17 billion British pounds (28 percent growth since 2015).
Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017
(in million GBP)
Content marketing is defined by the source as, "paid for sponsorship, advertisement features, in-feed & native distribution tools; includes ‘advertorials’ and ads in social media news feeds"
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IAB UK. (April 25, 2018). Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
IAB UK. "Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP)." Chart. April 25, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
IAB UK. (2018). Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
IAB UK. "Content and Native Advertising Expenditure in The United Kingdom (Uk) from 2014 to 2017 (in Million Gbp)." Statista, Statista Inc., 25 Apr 2018, https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
IAB UK, Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) Statista, https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/ (last visited December 22, 2024)
Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017 (in million GBP) [Graph], IAB UK, April 25, 2018. [Online]. Available: https://www.statista.com/statistics/536205/native-ad-spending-in-the-uk/
