Most effective ad campaigns worldwide 2024

Published by
Julia Faria,
Oct 10, 2024

In an annual assessment of advertising campaigns, Cadbury's “Shah Rukh Khan-My-Ad” was voted the world’s most effective campaign of 2024, with 109.6 points. Meanwhile, Whisper's "Keep Girls in School" ranked second with 86.1 poin

Most effective advertising campaigns worldwide of 2024 (index score)

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Source

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Release date

March 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."

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Statistics on " Advertising worldwide "

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Other statistics that may interest you Advertising worldwide

Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

7

Further related statistics

17

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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