According to the results of a survey conducted among marketing professionals worldwide in December 2023, 79 percent of respondents viewed social media as an extremely effective or very effective digital marketing channel. This was followed by 72 percent of respondents finding search very or extremely effective.
Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format
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Nielsen. (April 25, 2024). Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/534852/effective-digital-marketing-tactics/
Nielsen. "Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format." Chart. April 25, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/534852/effective-digital-marketing-tactics/
Nielsen. (2024). Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/534852/effective-digital-marketing-tactics/
Nielsen. "Effectiveness of Digital Advertising as Perceived by Marketers Worldwide as of December 2023, by Format." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/534852/effective-digital-marketing-tactics/
Nielsen, Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format Statista, https://www.statista.com/statistics/534852/effective-digital-marketing-tactics/ (last visited December 21, 2024)
Effectiveness of digital advertising as perceived by marketers worldwide as of December 2023, by format [Graph], Nielsen, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/534852/effective-digital-marketing-tactics/
