Morrisons: customer evaluation of performance in the United Kingdom (UK) 2015

How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?*

CharacteristicRated 4/5Rated 5/5
Convenience 30% 26%
Customer service 44% 18%
Product availability 44% 26%
Product quality 44% 24%
Value for money 42% 14%
Created with Highcharts 7.2.2Share of respondents30%30%44%44%44%44%44%44%42%42%26%26%18%18%26%26%24%24%14%14%Rated 4/5Rated 5/5ConvenienceCustomer serviceProduct availabilityProduct qualityValue for money
0%20%40%60%80%
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Source

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Release date

July 2015

Region

United Kingdom

Survey time period

April 29 to May 6, 2015

Number of respondents

846**

Age group

16 years and older

Method of interview

Online omnibus survey

Supplementary notes

* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."

** Base number of Morrisons stores.

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