This statistic shows an evaluation of Morrisons´ performance according to shoppers in the United Kingdom in 2015. Morrisons generally performed well, with 70 percent of shoppers evaluating the product availability as a four or five, and 68 percent rating four or five for the product quality.
How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?*
Characteristic
Rated 4/5
Rated 5/5
Convenience
30%
26%
Customer service
44%
18%
Product availability
44%
26%
Product quality
44%
24%
Value for money
42%
14%
Created with Highcharts 7.2.2Share of respondents30%30%44%44%44%44%44%44%42%42%26%26%18%18%26%26%24%24%14%14%Rated 4/5Rated 5/5ConvenienceCustomer serviceProduct availabilityProduct qualityValue for money
0%20%40%60%80%
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* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."
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Harris Interactive. (July 9, 2015). How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?* [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
Harris Interactive. "How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?*." Chart. July 9, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
Harris Interactive. (2015). How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?*. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
Harris Interactive. "How Would You Rate Morrisons on Convenience, Value for Money, Product Quality, Customer Service and Product Availability?*." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
Harris Interactive, How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?* Statista, https://www.statista.com/statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/ (last visited December 30, 2024)
How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?* [Graph], Harris Interactive, July 9, 2015. [Online]. Available: https://www.statista.com/statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
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