The statistic shows the percentage of gamers in the U.S. aware of selected virtual and augmented reality device brands in 2016 and 2017. According to the survey results, Oculus Rift, a VR headset manufactured by Oculus VR, had the third highest awareness level among U.S. gamers in 2017, with 33 percent of respondents saying they had heard of the device before.
Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017
Question: Which of the following virtual reality/augmented reality devices, if any, have you ever heard of?" Data for periods other than 2017 comes from previous reporting.
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Nielsen. (June 8, 2017). Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
Nielsen. "Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017." Chart. June 8, 2017. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
Nielsen. (2017). Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
Nielsen. "Percentage of Gamers Aware of Selected Virtual Reality (Vr) and Augmented Reality (Ar) Device Brands in The United States in 2016 and 2017." Statista, Statista Inc., 8 Jun 2017, https://www.statista.com/statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
Nielsen, Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017 Statista, https://www.statista.com/statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/ (last visited January 09, 2025)
Percentage of gamers aware of selected virtual reality (VR) and augmented reality (AR) device brands in the United States in 2016 and 2017 [Graph], Nielsen, June 8, 2017. [Online]. Available: https://www.statista.com/statistics/533478/share-gamers-usa-awareness-vr-and-ar-brands/
