This statistic presents the digital coupon usage growth of adults in the United States as of the third quarter of 2015. As of the survey period, it was found that 29 percent of responding U.S. adults had increasingly gone online to find coupons. This was especially the case with Millennials, as 41 percent reported doing so.
Digital coupon usage growth of adults in the United States as of 3rd quarter 2015
Characteristic
Total
Millennials
Have increasingly gone online to find coupons
29%
41%
Have increasingly used paperless discounts*
27%
40%
Have increasingly printed coupons from their computer
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MarketingCharts. (April 1, 2016). Digital coupon usage growth of adults in the United States as of 3rd quarter 2015 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/533398/usa-adults-coupon-usage/
MarketingCharts. "Digital coupon usage growth of adults in the United States as of 3rd quarter 2015." Chart. April 1, 2016. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/533398/usa-adults-coupon-usage/
MarketingCharts. (2016). Digital coupon usage growth of adults in the United States as of 3rd quarter 2015. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/533398/usa-adults-coupon-usage/
MarketingCharts. "Digital Coupon Usage Growth of Adults in The United States as of 3rd Quarter 2015." Statista, Statista Inc., 1 Apr 2016, https://www.statista.com/statistics/533398/usa-adults-coupon-usage/
MarketingCharts, Digital coupon usage growth of adults in the United States as of 3rd quarter 2015 Statista, https://www.statista.com/statistics/533398/usa-adults-coupon-usage/ (last visited January 09, 2025)
Digital coupon usage growth of adults in the United States as of 3rd quarter 2015 [Graph], MarketingCharts, April 1, 2016. [Online]. Available: https://www.statista.com/statistics/533398/usa-adults-coupon-usage/
