The graph shows the attitudes towards mobile advertising among Australian consumers as of April 2015. During a Deloitte survey, 77 percent of respondents stated that they consider ads on smartphone to be more intrusive than ads on television or laptop.
Attitudes towards mobile advertising in Australia as of April 2015
During the survey, the question was phrased by the source as follows: "Thinking about mobile advertising on your smartphone, use the scale below to indicate how much you agree or disagree with the following statements."
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Deloitte. (September 3, 2015). Attitudes towards mobile advertising in Australia as of April 2015 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/532717/attitudes-towards-mobile-advertising-australia/
Deloitte. "Attitudes towards mobile advertising in Australia as of April 2015." Chart. September 3, 2015. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/532717/attitudes-towards-mobile-advertising-australia/
Deloitte. (2015). Attitudes towards mobile advertising in Australia as of April 2015. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/532717/attitudes-towards-mobile-advertising-australia/
Deloitte. "Attitudes towards Mobile Advertising in Australia as of April 2015." Statista, Statista Inc., 3 Sep 2015, https://www.statista.com/statistics/532717/attitudes-towards-mobile-advertising-australia/
Deloitte, Attitudes towards mobile advertising in Australia as of April 2015 Statista, https://www.statista.com/statistics/532717/attitudes-towards-mobile-advertising-australia/ (last visited November 21, 2024)
Attitudes towards mobile advertising in Australia as of April 2015 [Graph], Deloitte, September 3, 2015. [Online]. Available: https://www.statista.com/statistics/532717/attitudes-towards-mobile-advertising-australia/