The statistic shows preferred product discovery channels of U.S. consumers as of August 2015, by age and gender. During the survey, 65 percent of responding women aged 65 or more stated they learned about new products while in-store browsing.
In which of the following ways, if any, do you learn about new products you would like to purchase?
Characteristic
Female 65+
Female 18-34
Male 65+
Male 18-35
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This question was phrased by the source as follows: "In which of the following ways, if any, do you learn about new products you would like to purchase? Please select all that apply,"
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MarketingSherpa. (January 26, 2016). In which of the following ways, if any, do you learn about new products you would like to purchase? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/532122/product-discovery-channels-age-gender-usa/
MarketingSherpa. "In which of the following ways, if any, do you learn about new products you would like to purchase?." Chart. January 26, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/532122/product-discovery-channels-age-gender-usa/
MarketingSherpa. (2016). In which of the following ways, if any, do you learn about new products you would like to purchase?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/532122/product-discovery-channels-age-gender-usa/
MarketingSherpa. "In Which of The following Ways, If Any, Do You Learn about New Products You Would like to Purchase?." Statista, Statista Inc., 26 Jan 2016, https://www.statista.com/statistics/532122/product-discovery-channels-age-gender-usa/
MarketingSherpa, In which of the following ways, if any, do you learn about new products you would like to purchase? Statista, https://www.statista.com/statistics/532122/product-discovery-channels-age-gender-usa/ (last visited August 25, 2024)
In which of the following ways, if any, do you learn about new products you would like to purchase? [Graph], MarketingSherpa, January 26, 2016. [Online]. Available: https://www.statista.com/statistics/532122/product-discovery-channels-age-gender-usa/