The graph shows leading reasons for connecting with brands on social media in the United States as of August 2015, by consumer's age. During the survey, 24 percent of responding consumers aged 18 to 34 stated that the followed a brand on a social network because the brand reflected their lifestyle.
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?
This question was phrased by the source as follows: “For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? Please select all that apply.”
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingSherpa. (November 24, 2015). For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/532079/reasons-connect-social-media-age-usa/
MarketingSherpa. "For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?." Chart. November 24, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/532079/reasons-connect-social-media-age-usa/
MarketingSherpa. (2015). For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/532079/reasons-connect-social-media-age-usa/
MarketingSherpa. "For Which of The following Reasons, If Any, Do You Follow, Like, And/or Connect with a Brand's Social Media Account(S)?." Statista, Statista Inc., 24 Nov 2015, https://www.statista.com/statistics/532079/reasons-connect-social-media-age-usa/
MarketingSherpa, For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? Statista, https://www.statista.com/statistics/532079/reasons-connect-social-media-age-usa/ (last visited October 02, 2024)
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? [Graph], MarketingSherpa, November 24, 2015. [Online]. Available: https://www.statista.com/statistics/532079/reasons-connect-social-media-age-usa/