The graph shows leading marketing channels for product marketing in the United States as of September 2015. During the survey, 34 percent of responding marketers stated they used offline advertising to help customers learn about their products.
How do you help new customers learn about your products or existing customers learn about new products?
455 marketers from Marketing Sherpa's subscriber list
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "How do you help new customers learn about your products or existing customers learn about new products? Please select all that apply."
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MarketingSherpa. (January 12, 2016). How do you help new customers learn about your products or existing customers learn about new products? [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/532055/product-marketing-channels-usa/
MarketingSherpa. "How do you help new customers learn about your products or existing customers learn about new products?." Chart. January 12, 2016. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/532055/product-marketing-channels-usa/
MarketingSherpa. (2016). How do you help new customers learn about your products or existing customers learn about new products?. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/532055/product-marketing-channels-usa/
MarketingSherpa. "How Do You Help New Customers Learn about Your Products or Existing Customers Learn about New Products?." Statista, Statista Inc., 12 Jan 2016, https://www.statista.com/statistics/532055/product-marketing-channels-usa/
MarketingSherpa, How do you help new customers learn about your products or existing customers learn about new products? Statista, https://www.statista.com/statistics/532055/product-marketing-channels-usa/ (last visited December 26, 2024)
How do you help new customers learn about your products or existing customers learn about new products? [Graph], MarketingSherpa, January 12, 2016. [Online]. Available: https://www.statista.com/statistics/532055/product-marketing-channels-usa/