The graph shows leading reasons for connecting with brands on social media in the United States as of August 2015. During the survey, 24 percent of responding consumers stated that they followed a brand on a social network because the brand reflected their lifestyle.
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?
This question was phrased by the source as follows: “For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? Please select all that apply.”
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MarketingSherpa. (November 17, 2015). For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/532023/reasons-connect-social-media-usa/
MarketingSherpa. "For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?." Chart. November 17, 2015. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/532023/reasons-connect-social-media-usa/
MarketingSherpa. (2015). For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/532023/reasons-connect-social-media-usa/
MarketingSherpa. "For Which of The following Reasons, If Any, Do You Follow, Like, And/or Connect with a Brand's Social Media Account(S)?." Statista, Statista Inc., 17 Nov 2015, https://www.statista.com/statistics/532023/reasons-connect-social-media-usa/
MarketingSherpa, For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? Statista, https://www.statista.com/statistics/532023/reasons-connect-social-media-usa/ (last visited September 26, 2024)
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)? [Graph], MarketingSherpa, November 17, 2015. [Online]. Available: https://www.statista.com/statistics/532023/reasons-connect-social-media-usa/