Social media interactions driven by newsbrands in the UK 2018, by type

Published by
Stacy Jo Dixon,
Dec 19, 2022
This statistic displays the social media interactions driven by UK newsbrands in 2018, by type. Facebook was the most used social medium for sharing stories for all UK newsbrands with 856 million total interactions.

Social media interactions driven by UK newsbrands in 2018, by type (in millions)*

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Sources

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Release date

June 2018

Region

United Kingdom

Survey time period

May 2017 to April 2018

Supplementary notes

* Previously, NewsWhip Analytics tracked "Twitter Interactions" when measuring link engagement on Twitter. This has now been replaced with "Influencer Shares," to more accurately represent shares of Tweets that contain the URL, by tracked accounts. 

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Overview

8

Usage

7

Performance

7

Facebook

7

Instagram

5

LinkedIn

5

TikTok

4

Twitter

6

Messaging platforms

5

Social media advertising

8

Spotlight: Spanish influencer market

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Twitter in Spain
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