Millennials: main reasons for attending branded events 2015

Published by Statista Research Department, Mar 6, 2016
The graph gives information on Millennials' leading reasons for attending brand-sponsored events as of December 2015. During the survey, it was found that 53 percent of respondents chose to attend branded events to get free booze or free food.

What's the main reason you chose to attend these brand-sponsored events?

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Release date

March 2016

Region

Worldwide

Survey time period

December 2015

Number of respondents

785 respondents

Age group

18 to 34 years

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Statistics on " Millennials in the U.S.: media & marketing "

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