Reasons for U.S. mobile-first auto consumers to prefer mobile 2015

Published by Statista Research Department, Jan 7, 2016
This statistic presents reasons for mobile-first auto consumers to prefer mobile in the United States as of September 2015. During the survey, it was found that 38 percent of respondents preferred to use their mobile for booking a test drive.

Reasons for mobile-first auto consumers in the United States to prefer mobile as of September 2015

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Release date

January 2016

Region

United States

Survey time period

September 2015

Number of respondents

1,001 respondents

Age group

18-64 years

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

* U.S. consumers intending to buy or lease a new vehicle in the next year, with approximately half identifying as mobile-heavy vehicle researchers and half identifying as desktop/laptop-heavy researchers.

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