This statistic presents information on selected characteristics of mobile-first auto consumers in the United States as of September 2015. During the survey, it was found that 48 percent of mobile-first auto consumers were Millennials.
Selected characteristics of mobile-first auto consumers in the United States as of September 2015
Characteristic
Share of respondents
Share of Millennials (ages 18-34)
48%
Share of multi-device users
55%
Share of consumers who plan to purchase in less than 3 months
44%
Share of consumers who shop during the day
50%
Share of consumers who have requested a quote online
24%
Share of consumers who know the exact vehicle they want before going to the dealer
* U.S. consumers intending to buy or lease a new vehicle in the next year, with approximately half identifying as mobile-heavy vehicle researchers and half identifying as desktop/laptop-heavy researchers.
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Facebook. (January 7, 2016). Selected characteristics of mobile-first auto consumers in the United States as of September 2015 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/530604/mobile-first-auto-consumers-in-the-u-s/
Facebook. "Selected characteristics of mobile-first auto consumers in the United States as of September 2015." Chart. January 7, 2016. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/530604/mobile-first-auto-consumers-in-the-u-s/
Facebook. (2016). Selected characteristics of mobile-first auto consumers in the United States as of September 2015. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/530604/mobile-first-auto-consumers-in-the-u-s/
Facebook. "Selected Characteristics of Mobile-first Auto Consumers in The United States as of September 2015." Statista, Statista Inc., 7 Jan 2016, https://www.statista.com/statistics/530604/mobile-first-auto-consumers-in-the-u-s/
Facebook, Selected characteristics of mobile-first auto consumers in the United States as of September 2015 Statista, https://www.statista.com/statistics/530604/mobile-first-auto-consumers-in-the-u-s/ (last visited December 03, 2024)
Selected characteristics of mobile-first auto consumers in the United States as of September 2015 [Graph], Facebook, January 7, 2016. [Online]. Available: https://www.statista.com/statistics/530604/mobile-first-auto-consumers-in-the-u-s/
