Amazon Prime Video households in the United Kingdom (UK) quarterly 2014-2024

Published by
Julia Stoll,
Nov 13, 2024

The number of households in the United Kingdom with an Amazon Prime Video subscription decreased to 13.4 million in the third quarter of 2024. The service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported 17.3 million subscribers in the UK.

Who has more movies and TV shows, Netflix or Amazon?

Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of 16,400 titles available in the UK as of February 2024, whereas Netflix had 7,800. The majority of Amazon Prime Video titles are movies in the UK.

Amazon’s content spend

Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated 18.9 billion U.S. dollars, an increase of over 10 billion U.S. dollars compared with five years earlier.

Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 3rd quarter 2024 (in 1,000s)

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Release date

November 2024

Region

Europe, United Kingdom

Survey time period

Q1 2014 to Q3 2024

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Video streaming in the United KingdomVideo streaming in EuropeVideo-on-demand in ItalyPay TV in the United Kingdom (UK)Television industry in the United Kingdom (UK)
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