Share of social shares by online channel in the UK 2014, by content category

Published by Statista Research Department, Feb 23, 2015
This statistic displays the share of social shares by online channel in the United Kingdom (UK) in 2014, by content category. During the survey period, it was found that 14 percent of content related to the arts and entertainment category was shared via Facebook.

Share of social shares by online channel in the United Kingdom (UK) in 2014, by content category

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Source

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Release date

February 2015

Region

United Kingdom

Survey time period

August 1, to August 18, 2014

Number of respondents

9,027*

Special properties

consumers.

Method of interview

Online survey

Supplementary notes

* Total of consumers surveyed globally.
** The source adds the following information:

"WHAT IS DARK SOCIAL?

1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.

2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."

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