This statistic presents data on the distribution of online advertising spending by format in Western Europe in the first half of 2018. Spending for online search advertising accounted for 46.7 percent of total spending in Western Europe during the period under consideration.
Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (November 12, 2018). Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/529030/western-europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format." Chart. November 12, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/529030/western-europe-distribution-online-ad-spend-by-format/
IAB Europe. (2018). Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/529030/western-europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of Online Advertising Expenditure in Western Europe in The 1st Half 2018, by Format." Statista, Statista Inc., 12 Nov 2018, https://www.statista.com/statistics/529030/western-europe-distribution-online-ad-spend-by-format/
IAB Europe, Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format Statista, https://www.statista.com/statistics/529030/western-europe-distribution-online-ad-spend-by-format/ (last visited December 21, 2024)
Distribution of online advertising expenditure in Western Europe in the 1st half 2018, by format [Graph], IAB Europe, November 12, 2018. [Online]. Available: https://www.statista.com/statistics/529030/western-europe-distribution-online-ad-spend-by-format/