This statistic shows the results of a survey on the most important sources of information for snowsport vacationers, when deciding what snowsport equipment to buy, in the United Kingdom (UK) in 2019. In 2019, it was found that 23 percent of respondents stated that the most important source of information was advice in a store.
What is the most important source of information you use in deciding what equipment you use?
Characteristic
Share of respondents
Online reviews
35%
In-store advice
23%
Brand reputation
16%
Personal recommendations
14%
Magazine reviews
5%
Endorsements from professional skiers/snowboarders
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Ski Club. (October 3, 2019). What is the most important source of information you use in deciding what equipment you use? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/528254/most-important-source-information-snowsport-equipment-united-kingdom-uk/
Ski Club. "What is the most important source of information you use in deciding what equipment you use?." Chart. October 3, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/528254/most-important-source-information-snowsport-equipment-united-kingdom-uk/
Ski Club. (2019). What is the most important source of information you use in deciding what equipment you use?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/528254/most-important-source-information-snowsport-equipment-united-kingdom-uk/
Ski Club. "What Is The Most Important Source of Information You Use in Deciding What Equipment You Use?." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/528254/most-important-source-information-snowsport-equipment-united-kingdom-uk/
Ski Club, What is the most important source of information you use in deciding what equipment you use? Statista, https://www.statista.com/statistics/528254/most-important-source-information-snowsport-equipment-united-kingdom-uk/ (last visited November 21, 2024)
What is the most important source of information you use in deciding what equipment you use? [Graph], Ski Club, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/528254/most-important-source-information-snowsport-equipment-united-kingdom-uk/
