As of April 2020, Facebook brand accounts with between 5,000 and 10,000 followers had an average engagement rate of 1.12 percent on live videos, and a 0.59 percent engagement rate on pre-recorded videos. In comparison, Facebook brand accounts with over 100,000 followers had a 0.24 percent engagement rate on live videos and a 0.25 percent engagement rate on pre-recorded videos.
Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size
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Socialinsider. (July 20, 2021). Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
Socialinsider. "Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size." Chart. July 20, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
Socialinsider. (2021). Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
Socialinsider. "Most Engaging Brand Video Post Format on Facebook Worldwide from May 2020 to May 2021, by Account Size." Statista, Statista Inc., 20 Jul 2021, https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
Socialinsider, Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size Statista, https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/ (last visited July 23, 2024)
Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size [Graph], Socialinsider, July 20, 2021. [Online]. Available: https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
