Most engaging brand video format for Facebook posts 2020-2021, by account size

Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size

CharacteristicLive videosPre-recorded videos
0 to 5k fans 2.44% 1.11%
5k to 10k fans 1.12% 0.59%
10k to 50k fans 0.76% 0.46%
50k to 100k fans 0.42% 0.44%
Over 100k fans 0.24% 0.25%
Created with Highcharts 7.2.2Engagement rate2.44%2.44%1.12%1.12%0.76%0.76%0.42%0.42%0.24%0.24%1.11%1.11%0.59%0.59%0.46%0.46%0.44%0.44%0.25%0.25%Live videosPre-recorded videos0 to 5k fans5k to 10k fans10k to 50k fans50k to 100k fansOver 100k fans
0%0.5%1%1.5%2%2.5%3%
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Release date

July 2021

Region

Worldwide

Survey time period

May 2020 to May 2021

Special properties

based on the analysis of 3,977,401 Facebook video posts from 503,175 business pages

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