As of April 2020, Facebook brand accounts with between 5,000 and 10,000 followers had an average engagement rate of 1.12 percent on live videos, and a 0.59 percent engagement rate on pre-recorded videos. In comparison, Facebook brand accounts with over 100,000 followers had a 0.24 percent engagement rate on live videos and a 0.25 percent engagement rate on pre-recorded videos.
Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size
Characteristic
Live videos
Pre-recorded videos
0 to 5k fans
2.44%
1.11%
5k to 10k fans
1.12%
0.59%
10k to 50k fans
0.76%
0.46%
50k to 100k fans
0.42%
0.44%
Over 100k fans
0.24%
0.25%
Created with Highcharts 7.2.2Engagement rate2.44%2.44%1.12%1.12%0.76%0.76%0.42%0.42%0.24%0.24%1.11%1.11%0.59%0.59%0.46%0.46%0.44%0.44%0.25%0.25%Live videosPre-recorded videos0 to 5k fans5k to 10k fans10k to 50k fans50k to 100k fansOver 100k fans
0%0.5%1%1.5%2%2.5%3%
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Socialinsider. (July 20, 2021). Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
Socialinsider. "Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size." Chart. July 20, 2021. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
Socialinsider. (2021). Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
Socialinsider. "Most Engaging Brand Video Post Format on Facebook Worldwide from May 2020 to May 2021, by Account Size." Statista, Statista Inc., 20 Jul 2021, https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
Socialinsider, Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size Statista, https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/ (last visited February 19, 2025)
Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size [Graph], Socialinsider, July 20, 2021. [Online]. Available: https://www.statista.com/statistics/527202/facebook-video-interactions-by-platform/
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